Online Video

So, I have been hearing and reading things everywhere about Online Video.  So, how important is it?  

Online Video is one of the most important elements in a profitable website.  If you are selling products or services on your website it is imparitive that you have some kind of video.   Whether you are introducing your company or explaing your products, video is key.  

Double Click recently did a study on more that 300 online video ad campaigns that were placed by more than 130 advertisers over a 4 month period.  The goal here was to see if there were any trends in the performance of online effectiveness.

 

"Online video ads are quickly becoming the medium of choice to drive both brand awareness and sales," said Rick Bruner, research director at DoubleClick. "The results show that there are clear ROI advantages to placing video ads. We expect to see strong growth in the number of companies reaping the benefits of online video advertising in the coming months and years."

 

Recession Proof Your Digital Advertising

In a time when the economy is struggling it is increasing important to make sure you are advertising in the most effective way as possible. When companies can't afford to brand advertise, you need to MARKET. Marketing and advertising are two totally different ideas. Marketing has a direct relationship with sales and needs to be done when budgets are tight. Why would we spend money on advertising when there are so many mediums out there that will give us a direct relationship with our products being sold. Stop guessing. We need to target our marketing efforts.