Recession Proof Your Digital Advertising

In a time when the economy is struggling it is increasing important to make sure you are advertising in the most effective way as possible. When companies can't afford to brand advertise, you need to MARKET. Marketing and advertising are two totally different ideas. Marketing has a direct relationship with sales and needs to be done when budgets are tight. Why would we spend money on advertising when there are so many mediums out there that will give us a direct relationship with our products being sold. Stop guessing. We need to target our marketing efforts.